George Elsissa launched his couture business in 2011 and opened his first boutique in Sydney in 2014. In 2016, “White Collection by George Elsissa” was launched and has gone from strength to strength. With this growing success, he then opened his 2nd boutique in Prahran, Melbourne in 2018. Having graduated from East Sydney Fashion Design Centre George Elsissa is emerging into a young fresh couture designer that his heart has always wanted to be. Producing amazingly breathtaking gowns with an aesthetic true to the female form and aiming to be a serious couturier with a powerful and unique vision, George Elsissa takes luxury to its climax and designs for women that are both dreamlike and elegant. This has now trickled through into his made-to-order, “White Collection by George Elsissa” which evokes the same luxury feel of his couture pieces, but at a more affordable price point.