Just as you are one of a kind so are we… Since 1987, Always and Forever Bridal is a second generation family owned business. With two magnificent stores; in London and Melbourne, we offer the largest and finest collections of international designer bridal gowns; with the magic within the hearts of our dedicated and professional team of consultants, we can assist and guide you, in your every need. We understand your individuality and with minds of style and a vision for perfection, we are available to provide you with an unforgettable experience and guide you in finding your perfect gown.